Hi Guys!! In my previous post you got to know about Google’s Panda Algorithm and now we will discuss one more important algorithm of Google that is Google’s Penguin Algorithm.

Introduction :-

Penguin Algorithm

This algorithm was launched on 24th April 2012 as a filter till 2016 to the Google search engine. Then, in 2017 it became the core algorithm for the search engine.

In between 2012 and 2016 was kept as a filter in the search engine for improving the relevancy of the search engine results. During this period Google has released 10 updates.

Slowly it evolved and became part of the Google’s core algorithm by early 2017.

What does Google Penguin Algorithm Targets?

This core algorithm mainly targets on the spam links, unnatural link building, stuffing of keywords in the website to rank on search engine for relevancy.

The main Penguin Algorithm targets are :-

  • Link Schemes
  • Keyword stuffing

Link Schemes :-

The development, acquisition or purchase of backlinks {a link created when one website links to another, in technical terms it’s called inbound links} from low-quality or unrelated websites and spam links.

This means that some of the website owners try to buy backlinks from third party or with some other sources.

These purchased links are basically not related to the website content that it’s intended, here the algorithm checks on these backlinks.

The acquirement and purchase of backlinks for link building of a website. The algorithm checks and analyses these links if these are coming low-quality websites or are from unrelates websites which have low domain authority or page rank.

On Some of the freelancing websites, we get to see some freelancers who will promise that they can give more number of backlinks in limited hours.

They make spam links which are stuffed with keywords or unrelated content which doesn’t give any relevancy to the user that he is searching for.

If you have a sports blog and you get a backlink from news articles websites which doesn’t has any domain authority and page ranking.

Basically, Google’s Panda and Penguin keeps a tab on all the links which are directing your website. Google wants quality backlinks rather than quantity backlinks.

Keyword Stuffing :-

Populating a webpage with large number of keywords or repetitions of keywords in an attempt to manipulate rank via the appearance of relevance to specific search phrases.

Mainly it means, you as a website owner trying to use high ranking keywords in entire website without any relevancy and with high usage of the same keyword all over.

For example, your website is related with sport shoes and you have marked “sport shoes” as your keyword. Now, in search engine user types sports shoes and you think that the website will rank on the search engine page but it won’t as these algorithms check the keyword density in the webpages.

The algorithm has many factors by which it comes to a conclusion on keyword density.

It is basically comes under violating the Google search engine policy. Both Panda and Penguin checks on keyword stuffing at a glance.

Google’s Penguin Algorithm Factors

So, Google Panda Algorithm mainly makes the content or Google results safe for the user to visit along with relevancy, accuracy and giving desired quality content by working in the backend of the Google Search Engine.

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